Having a deep understanding of your visitors and viewers, their location, their activities, and interests or even the actions they take, is a necessity if you are willing to keep giving them EXACTLY what they need. In reverse, visitor analytics allow you to locate what makes them leave your website – and thus take the steps to increase your retention rates, turning them into loyal brand customers.
What is AMAZING about web analytics is how they allow you to segment your audience into separate groups, and create unique ways to approach them per each group’s characteristics. A behaviorally tuned email campaign sent at the right time is much more likely to get its specific target group engaged and happy than a one size fits all campaign. Some groups you might want to approach with ten emails or more. Others, much less. Deep understanding is key in order to calibrate your efforts precisely.
Our list gives you easy to implement visitor analytics tools to add to your online marketing arsenal. ALL top companies and businesses do that. Yours should be no different. Use these tools and set yourself well on the way to master the understanding of your audience today.