DIY Self-Guided Analytics Audit Template
One of the best DIY Self-Guided Analytics Audit Template by Annie Cushing
Web Analytics
Having a deep understanding of your visitors and viewers, their location, their activities, and interests or even the actions they take, is a necessity if you are willing to keep giving them EXACTLY what they need. In reverse, visitor analytics allow you to locate what makes them leave your website – and thus take the steps to increase your retention rates, turning them into loyal brand customers.
What is AMAZING about web analytics is how they allow you to segment your audience into separate groups, and create unique ways to approach them per each group’s characteristics. A behaviorally tuned email campaign sent at the right time is much more likely to get its specific target group engaged and happy than a one size fits all campaign. Some groups you might want to approach with ten emails or more. Others, much less. Deep understanding is key in order to calibrate your efforts precisely.
Our list gives you easy to implement visitor analytics tools to add to your online marketing arsenal. ALL top companies and businesses do that. Yours should be no different. Use these tools and set yourself well on the way to master the understanding of your audience today.
Intercom Customer Intelligence
The Intercom Platform shows you who your customers are and what they do in your web app.
Segment.com
Collect all of your customer data and send it anywhere.
Crazyegg
How users click and scroll through your website
Kissmetrics
Behavior analytics for driving growth
Piwik
Open-source analytics platform that gives you more than just powerful analytics
Google Analytics Configuration Guide
Easily setup and configure Google Universal Analytics Events and Campaign Variable tracking.
Referrer Spam Remover
Make your Google Analytics data more accurate and reliable by removing referrer spam.
Hotjar
Easy way to truly understand your web and mobile site visitors.
Heapanalytics
Heap automatically captures every user action in your web app and lets you analyze it all retroactively.
Mixpanel
Deeply understand every user’s journey with instant insights for everyone on mobile and web.
Google Analytics
Google Analytics Solutions helps you turn customer insights into real gains.