Artificial Intelligence (AI) is transforming the digital landscape, including Search Engine Optimization (SEO) for e-commerce. In a recent episode of the InSearch SEO podcast, we had an enlightening conversation with Runa Abukuba Chompsi, a digital marketing and SEO consultant at Expando Digital. Here are some key takeaways from our discussion.
The Human Touch in E-commerce SEO
Despite the growing influence of AI, Runa emphasized the importance of maintaining a human touch in e-commerce SEO. AI should be used to enhance the human aspect of our websites, not replace it. For instance, AI can be used for A-B testing, improving the placement of buttons on our website, and enhancing user experience. However, the core of the content should be written by humans to maintain uniqueness and authenticity. AI can then be used to correct syntax, change the style, and improve the overall quality of the content.
Optimizing Category Pages with AI
Category pages are crucial in e-commerce. Runa suggested adding more content, including mini-buying guides, filters for easy navigation, and links to related blogs. AI can be used as a research tool to ensure that all necessary elements are included on the page.
Enhancing Product Pages and Leveraging User Reviews
For product pages, Runa suggested using AI to write descriptions, but also emphasized the importance of user reviews and social proof. She recommended allowing customers to rate products and share their experiences, as this user-generated content can differentiate your products from others.
The Role of Blogs in E-commerce Sites
Blogs provide a space to talk about your brand, build trust, and show expertise. AI can be used to brainstorm blog topics and structure blog posts, but the core writing should still be done by humans.
Preparing for Voice Commerce
Voice commerce is becoming increasingly important in the SEO landscape. Runa encouraged e-commerce sites to prepare their sites for voice commerce, as it represents a significant business opportunity.
In conclusion, while AI is undoubtedly transforming SEO for e-commerce, it should be used as a tool to enhance human efforts, not replace them. By maintaining a balance between AI and human input, e-commerce businesses can optimize their SEO strategies and achieve better results.
Stay tuned for more insights and discussions on SEO trends and strategies in our upcoming episodes of the InSearch SEO podcast.
FAQs
What is the role of AI in e-commerce SEO?
AI can be used to enhance the human aspect of e-commerce websites. It can be used for A-B testing, improving the placement of buttons on the website, and enhancing user experience. However, the core of the content should still be written by humans to maintain uniqueness and authenticity.
How can AI be used to optimize category pages?
AI can be used as a research tool to ensure that all necessary elements are included on category pages. This can include adding more content, including mini-buying guides, filters for easy navigation, and links to related blogs.
Why are user reviews important on product pages?
User reviews and social proof are crucial on product pages. They provide user-generated content that can differentiate your products from others. Customers should be allowed to rate products and share their experiences.
How can AI be used in creating blog content for e-commerce sites?
AI can be used to brainstorm blog topics and structure blog posts. However, the core writing should still be done by humans to maintain a unique and authentic voice.
What is voice commerce and why is it important for SEO?
Voice commerce involves ordering products through voice-activated devices like Alexa. It's becoming increasingly important in the SEO landscape and represents a significant business opportunity. E-commerce sites should prepare their sites for voice commerce.
How can e-commerce businesses balance the use of AI and human input in SEO?
While AI is transforming SEO for e-commerce, it should be used as a tool to enhance human efforts, not replace them. By maintaining a balance between AI and human input, e-commerce businesses can optimize their SEO strategies and achieve better results.