If you are interested in collecting more leads, increasing conversion, and boosting your sales, popup builders can be your answer. Since they can shape your business's marketing strategies, you need to make a detailed popup builder comparison and see which is the most suitable one for you. If you want...
Marketing automation or marketing automation is the use of software to carry out marketing actions in an automated way. Thanks to this, a company can carry out processes that would naturally be difficult and achieve more efficiency and results and greater control and monitoring over them. Learn more about what...
The A/B Test consists of developing and launching two versions of the same element and measuring which one works better. It is a test that helps us to optimize an email marketing strategy or improve the effectiveness of a landing page . If you have detected that your page is...
The customer acquisition cost or CAC is the economic investment we have made to get a potential consumer to convert in a final conversion and purchase our product or service. It is a metric applicable to the different areas of online marketing: SEO, SEM, emailing... How is the Customer Acquisition...
The CTR (Click Through Rate) is the number of clicks that a link obtains with respect to its number of impressions. It is always calculated as a percentage, and it is a metric that is normally used to measure the impact that a digital campaign has had. How to Calculate...
Ahrefs is, without a doubt, one of the reference tools on the Internet to analyze websites and improve their positioning. Do you want to learn how to use it like an SEO professional and get the most out of all its utilities? Good! Because here you have the most complete...
