PPC stands for pay-per-click – it is one of the many, profitable models of internet marketing. Essentially, the advertiser pays a fee each time one of their ads is clicked, buying visits to their business rather than creating them organically.
While there is a lot of value to be gained in PPC marketing, if done successfully, there is a fine line you must tread on in order to not let costs outweigh the gains.
Building a successful PPC campaign requires that you research and select the appropriate, monetizable keywords and turn them into tightly organized campaigns and ad groups.
It requires that you set up PPC landing pages, optimized for conversions. It is not something you can just wake up on a sunny morning and start doing immediately.
It is extremely important to learn HOW to do it right before you even start doing it. This is why our list of PPC Tools is so important.
Including a plethora of resources and tools, all the way from the classics, such as Google Adwords, Facebook Ads, and Twitter Ads all the way to more specific services like Adbeat and Outbrain, it will help you gain a holistic understanding of how to set your PPC campaign successfully.
PPC TOOLS FOR ADVERTISERS AND AGENCIES
Cross-Network Reporting & Automation
Unified Ad Analytics & Reporting
Multi-Channel Reporting Platform for Agencies
Creates profitable AdWords campaigns automatically for you with all best practices.
The retargeting and prospecting platform
Bring all your retargeting together into one powerful dashboard.
Instantly uncover any advertiser’s online strategy.
Reach potential customers across the world’s most popular websites.
Real-time Attention Analytics
Reach your ideal customers on the world’s largest professional network
Optimize your Facebook Ads
Advertising through storytelling
Reach an engaged audience through a flexible, pay-per-click model and grow traffic to your articles, blog, and your mobile-optimized or video content.
Promote on Reddit and reach more than 234 million engaged and passionate users through a flexible programmatic platform.
Get your messages in front of people not yet following you by promoting your Tweets
Facebook ads help people discover your business
Be seen by customers at the very moment that they’re searching on Google for the things you offer.
All-In-One Reporting Platform for Agencies