PPC stands for pay-per-click – it is one of the many, profitable models of internet marketing. Essentially, the advertiser pays a fee each time one of their ads is clicked, buying visits to their business rather than creating them organically.

While there is a lot of value to be gained in PPC marketing, if done successfully, there is a fine line you must tread on in order to not let costs outweigh the gains.

Building a successful PPC campaign requires that you research and select the appropriate, monetizable keywords and turn them into tightly organized campaigns and ad groups.

It requires that you set up PPC landing pages, optimized for conversions. It is not something you can just wake up on a sunny morning and start doing immediately.

It is extremely important to learn HOW to do it right before you even start doing it. This is why our list of PPC Tools is so important.

Including a plethora of resources and tools, all the way from the classics, such as Google Adwords, Facebook Ads, and Twitter Ads all the way to more specific services like Adbeat and Outbrain, it will help you gain a holistic understanding of how to set your PPC campaign successfully.

Optmyzr.com

Optmyzr.com

PPC TOOLS FOR ADVERTISERS AND AGENCIES

Adstage.io

Adstage.io

Cross-Network Reporting & Automation

Adalyz.com

Adalyz.com

Unified Ad Analytics & Reporting

Reportgarden.com

Reportgarden.com

Multi-Channel Reporting Platform for Agencies

Adnabu.com

Adnabu.com

Creates profitable AdWords campaigns automatically for you with all best practices.

Adroll.com

The retargeting and prospecting platform

Perfectaudience.com

Perfectaudience.com

Bring all your retargeting together into one powerful dashboard.

Adbeat.com

Adbeat.com

Instantly uncover any advertiser’s online strategy.

Taboola

Taboola

Reach potential customers across the world’s most popular websites.

Moat.com

Moat.com

Real-time Attention Analytics

LInkedin Ads

LinkedIn Ads

Reach your ideal customers on the world’s largest professional network

Adespresso.com

Adespresso.com

Optimize your Facebook Ads

buy.buysellads.com

buy.buysellads.com

Advertising through storytelling

Outbrain

Reach an engaged audience through a flexible, pay-per-click model and grow traffic to your articles, blog, and your mobile-optimized or video content.

Reddit Ads

Reddit Ads

Promote on Reddit and reach more than 234 million engaged and passionate users through a flexible programmatic platform.

Twitter Ads

Twitter Ads

Get your messages in front of people not yet following you by promoting your Tweets

Facebook Ads

Facebook Ads

Facebook ads help people discover your business

Google Adwords

Google Adwords

Be seen by customers at the very moment that they’re searching on Google for the things you offer.

Agencyanalytics.com

Agencyanalytics.com

All-In-One Reporting Platform for Agencies

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