Best SEO Rank Tracking Tools in 2024

Are you ready to take your SEO game to the next level in 2023? As search engines continue to evolve, tracking your website's ranking has become more critical than ever before.

To stay ahead of the competition, you need to utilize the best SEO tracking tools available on the market. But with so many options out there, it can be overwhelming to choose the right one for your business.

Don't worry, though - we've done the hard work for you. In this blog post, we've compiled a list of the top SEO tracking tools for 2023.

From established giants to up-and-coming players, we've got you covered with tools that are easy to use, feature-rich, and guaranteed to give your SEO strategy the boost it needs.

So, grab your favorite snack, and let's get started with what an SEO tracking tool is!

What is an SEO Tracking Tool?

An SEO tracking tool is a software or online service that allows website owners and digital marketers to monitor and track their website's search engine ranking performance.

These tools help users understand their website's traffic sources, including direct vs. organic traffic, which is traffic that comes from search engine results pages (SERPs) and is not influenced by paid ads.

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Understanding organic search engine traffic is essential for digital marketers who want to improve their website's ranking and increase organic website traffic. 

Some of the best SERP tracking tools on the market can help website owners and digital marketers monitor their website's search engine rankings and identify opportunities for improvement.

By utilizing these tools and understanding organic traffic in marketing, businesses can optimize their website's content for improved search engine rankings, ultimately leading to increased organic traffic and better overall marketing results.

Why SEO Tracking Tools are Important?

Seo Tracking Tools blog post banner

Because they help you identify a how-to path to organic traffic. Understanding organic search engine traffic is crucial for digital marketers who want to up their SEO game.

Here are a couple of reasons why you should invest in SEO tracking tools:

1) Measure and improve search engine rankings: SEO tracking tools help you monitor your website's performance in search engine rankings for specific keywords or phrases.

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By tracking your website's rankings, you can identify opportunities to optimize your website's content and improve your ranking position.

2) Monitor competitors: With the help of SEO tracking tools, you can keep an eye on your competitors' search engine rankings, keywords, and backlinks. This information can help you identify gaps in your strategy and improve your SEO performance.

3) Increase website traffic: By improving your search engine rankings, you can increase your website's visibility and drive more organic traffic to your website. This can lead to more leads, conversions, and ultimately, revenue.

4) Analyze user behavior: SEO tracking tools can also help you analyze user behavior on your website, including metrics such as bounce rate, time on page, and click-through rate.

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This data can help you identify areas for improvement in your website's user experience and content.

By focusing on organic traffic, you can improve your website's visibility and drive more high-quality traffic to your website.

And how can you achieve organic SERP traffic? Yes, you guessed it right SEO tracking tools help you! It's all connected pretty easily, right?

Best SEO Tracking Tools in 2023

1) Google Search Console

Google Search Console blog banner

If you're running a website, Google Search Console is a must-have free SEO toolset.

It allows you to submit sitemaps for crawling, measure keyword performance based on location and device, and track clicks and click-through rates from SERPs to your pages.

Plus, it's perfect for identifying issues such as site crawling, page speed, security, mobile usability, indexation, and structured data.

Don't miss out on this essential tool!

What makes Google Search Console special?

  • By submitting a sitemap and monitoring your site's search analytics data, you can identify opportunities to improve your site's search engine ranking and visibility.
  • Google Search Console can help you identify technical issues on your site that could impact your search engine's ranking, such as crawl errors or security problems.
  • Google Search Console provides valuable data about your site's performance on Google search results, including search queries, click-through rates, and impressions.
  • With Google Search Console, you can test your site's mobile usability and get recommendations on how to improve it.
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This data can help you make informed decisions about your site's SEO strategy.

How does Google Search Console work?

Let's go step-by-step:

  • Verify your website with Google Search Console.
  • Once you are verified, your website will be monitored and crawled by Google.
  • As you continue to use Google Search Console, you can track how your site is performing in search results and see how changes that you make to your site impact its visibility and traffic.
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This includes tracking your search analytics data, crawl errors, security issues, and more.

If you are curious to find out more, check out Google Search Console Tutorial by The Affiliate School.

How much is Google Search Console?

  • Yes, we saved the best for last. Google Search Console is FREE. It's a free SEO tracking tool. Go have fun exploring!
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A possible setback of Google Search Console: Limited visual data.

Google Search Console review posted on TrustRadius:

"Google Search Console is helping me to find and analyze organic traffic that is directly come from google. It provides me to suggest the list of pages where core web vitals are lacking.

Google search console helps to increase its presence over google it shows insightful data like clicks, impressions, and lots of other things. Also it provides the option to export data in to excel and you can export data online in google sheet as well"

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Who should use Google Search Console? Literally, everyone! It is great for beginners and overall a good SEO tool to learn SEO from scratch.

2) Ahref's SEO Tracking Tool

Ahref's SEO Tracking Tool Main Page

The name "Ahrefs" is a play on words. The "A" in Ahrefs stands for "analysis," and "hrefs" is short for "hyperlinks." Essentially, the name is a nod to the tool's focus on analyzing hyperlinks and backlinks.

Ahrefs is a popular SEO tracking tool that offers a wide range of features to help website owners and managers improve their search engine optimization efforts.

Its easy-to-use interface allows users to look for more accurate data in terms of keyword research. ย 

Also, Ahrefs offers a wide range of informative videos on how to use the tool and how to up your SEO game. Check out their youtube channel Ahrefs Tv

What makes Ahrefs a good SEO Tracking Tool?

They have a variety of features to provide you with organic traffic. Let's look into some!

1) Keyword Tracker:

  • Ahref's keyword tracker allows users to include or exclude any word (also word groups, and phrases).
  • Information on more than 150+ countries.
  • Accurate data.
  • Shows click metrics and keyword difficulty and you can create (later add) keyword lists by creating new pages.
Ahref's keyword checker tool

2) Site Explorer:

  • Ahref's site explorer provides organic search.
  • Shows the quality of your backlinks with Ahrefs' backlink checker feature.
  • Find out whether your rivals are using paid search advertising and where they direct their visitors from.
Ahref's site explorer

3) Site Audit:

  • You can check the site issues you are having such as HTML issues, content quality issues, incoming links, and outgoing link issues with this feature.
  • You can explore your data thoroughly with Ahref's data checker feature.
  • Cloud-based! So, what does this mean? It means you can check whenever, wherever!

Check out this beautifully explained video by Gustav Eriksson on how to use Ahrefs to learn more about Ahref's features.

How much is Ahrefs?

Ahrefs offers different plans, let's look into some;

  • The lite package is 99 dollars,
  • Standard starts at 199 dollars,
  • Advanced is 399 dollars and lastly, the enterprise package is 999 dollars.

Prices may look high for some however, considering the features Ahrefs offers, it is a bargain. Start your SEO journey with Ahrefs if you like what you see!

Ahrefs review on G2:

"Ahrefs is an essential tool for optimizing our search engine presence, providing detailed insights into search volume, SEO rankings, backlinks, and social shares that guide our business decisions.

The Site Audit and Keyword Explorer tools are particularly effective in identifying our target keywords and evaluating our site's performance.

Ahrefs is a crucial tool for digital marketing experts seeking to track keyword rankings and conduct keyword research with accurate data. The platform's comprehensive feature set and easy-to-use interface make it an ideal choice, with the backlink analysis feature especially valuable for competitor research. Even first-time users can quickly get up to speed with the tool's intuitive interface."

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Who should use Ahrefs SEO Tracking tool? Unfortunately, Ahrefs is not for beginners. You can always use baby steps to learn more, however advanced users will benefit more from the platform.

3) Semrush SEO Tracking Tool

Semrush main page

Semrush SEO tracking tool is one of the best in the market with its data accuracy and multiple features for you to get your hands on!

This all-in-one digital marketing tool is packed with features that can help you increase website traffic, boost search engine rankings, and gain insights into your competitors' strategies.

Semrush offers more in-depth analysis than any of the tools on the market. You can reach more keywords and the backlink quality tracker will not disappoint.

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Position tracking Semrush feature will be the main SEO tracking tool you will use. Furthermore, it is one of the easiest tools to use!

What makes Semrush a good SEO tool?

Semrush's SEO tools are what make this platform a good one. Semrush is easy to use and offers different price plans that everyone can benefit from.

Here are some features that make Semrush a star SEO tool:

1) Keyword Research:

  • With Semrush, you can optimize your organic keywords and discover new opportunities to win search engine results pages (SERPs) that are relevant to your target audience.
  • Shows search volume, keyword difficulty, and cost-per-click (CPC) data, which can help you decide which keywords to target.
  • Semrush's keyword toolbox has over 24 billion keywords, which means you'll have access to a massive database of search terms to explore.
  • Semrush is integrated with Google Analytics, this integration allows you to cross-reference data on your website's organic search performance, giving you a comprehensive view of your website's SEO performance.
  • The platform allows you to monitor real-time metrics for up to 1,000 keywords at once, giving you the data you need to make informed decisions about your SEO strategy.
  • Semrush's paid keyword research tool allows you to find the most profitable keywords for your campaign, ensuring that you get the most out of your advertising budget.
Semrush Keyword Research
Semrush Keyword Tool

2) Content Help

  • With the topic search feature, you can find content ideas by putting some topics to give an idea to the tool. You can get results based on your location and discover competitors' headlines and target audience questions.
  • You can easily share and track your social media posts with the social media poster feature. This function offers you a social media marketing team! Your work will get so much easier.
  • You can get access to professional authors who can write traffic-driving blog posts for you by using Semrush's content marketing feature.
Semrush topic research

3) SERP Tracking

  • Position tracking Semrush feature allows you to monitor your campaign progress and make data-driven decisions based on the most accurate and up-to-date information available.
  • You can also spot and fix keyword cannibalization issues, ensuring that your efforts are focused on the right keywords and domains.
  • The tracking tool allows you to monitor the volatility of Google's and Baidu's search engine results pages (SERPs) on a daily basis.
  • With Semrush's SEO ranking tool, you can easily research domains with the most organic visibility in various global markets.
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This tool allows you to discover the domains with the most paid keywords, paid traffic, and estimated paid traffic budget, giving you valuable insights into your competitors and the market as a whole.
Semrush position track feature

How much is Semrush?

Like Ahrefs, Semrush offers different plans for payment.

  • Pro - 119.95 dollars,
  • Guru - 229.95 dollars,
  • Business - 449.95 dollars.
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If you try the yearly package, your monthly expenses will be 80-100 dollars lower.

Semrush review posted on G2:

"What I particularly loved about SEMrush was the user-friendly interface that made it easy for me to navigate and find the data I needed quickly. Additionally, the platform's reporting capabilities were top-notch, allowing me to share data with clients in a way that was easy to understand."

"Overall, I would highly recommend SEMrush to any digital marketer looking for a comprehensive tool to improve their website's search engine optimization and overall performance."
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Who should use Semrush? Like Ahrefs, Semrush requires more than a beginner level of knowledge. Therefore intermediate or advanced users are going to get their money's worth!

4) Moz SEO Software

Moz Blog Banner

Moz is a software company that provides SEO tools and resources to help businesses improve their online visibility.

Moz is highly praised for its customer service, insightful advice, and powerful features.

If you are interested in how your website is doing and how you can improve it, Moz is the right tool for you. Let's check out some of Moz's features!

What makes Moz a good SEO tracking tool?

Moz, like many others on the list, offers a wide variety of features. Not a famous SEO tool like the ones on the list, however, users guarantee it never disappoints.

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Over 5000+ users trust Moz, find out why they like it so much!

Before we talk about the features it offers in general let's look into the difference between Moz Pro and Moz Local to better understand the company;

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Moz Pro is an SEO toolset for businesses looking to improve their overall search engine performance, while Moz Local is a tool focused specifically on improving a business's local online presence.

As you can understand from the names Moz Local is for businesses aiming for local traffic. Moz Pro, on the other hand, is for businesses that want to up their SEO game.

Moz pro vs Moz local blog banner

They do the same things but for different areas. Let me explain in simpler terms; Moz Pro is for everywhere, while Moz Local is for a specific region. Let's look at the biggest differences between the two.

FeaturesMoz ProMoz Local
PurposeAll-in-one SEO toolset for improving search engine rankings and driving traffic to websiteTool for managing local listings and improving online presence for local businesses
Key FeaturesKeyword research, site audits, rank tracking, link analysis, content optimizationLocal listings management, review management, reputation monitoring, analytics
Target AudienceBusinesses of all sizes and industriesBusinesses with a physical location
PricingPaid subscription service with different plans based on level of features and usage neededPaid subscription service based on number of locations to manage

Here are some of the best features of Moz Pro:

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Since Moz Local is for a specific region, we will only talk about Moz pro tools.

1) Keyword Research

  • The Moz Keyword Explorer takes large amounts of SEO data and calculates metrics that are meaningful for marketers.
  • The tool shows how popular a search query is, how difficult it will be to rank for the query, and related queries to consider, as well as a Priority score that quantifies a keyword's importance for a business.
  • Users can modify the results further by adding details about their business under the My Score feature.

Here is a quick guide on how to use Moz's keyword research tool by Whole Whale.

2) Rank Tracking

  • Monitor your search engine rankings for specific keywords
  • Track your progress over time
  • See how your website is performing in search engines
  • Identify opportunities for improvement

3) Content Optimization

  • Get insights into how well your content is optimized for search engines
  • Identify areas for improvement
  • Make changes to your content to improve your search engine rankings

4) Site Crawl

  • Site crawler that can identify a range of technical SEO issues, including response code errors, missing title tags, and faulty redirects.
  • The tool can provide valuable insights for routine crawls and spot checks, helping users to improve their SEO performance.
  • Identify broken links, missing meta descriptions, and other issues that may be preventing your website from ranking higher in search engines

5) Analytics and Reporting

  • Track your website's traffic
  • Monitor your search engine rankings
  • Identify opportunities for improvement
  • Generate customized reports to share with your team or clients

6) Link Explorer

  • Compared to Moz's other features, link explorer is harder to use.
  • Moz's Link Explorer offers an in-depth assessment of a site's backlink profile, with an index of over 40 trillion links.

How much is Moz Seo Tracking Tool?

Moz Seo tracking software offers free tools and you can use YouTube to look at quick guides on how to use free Moz SEO tools.

For Moz Pro:

  • The standard package is 99 dollars per month,
  • Medium -and the one recommended, the most popular- package by Moz Pro is 179 dollars,
  • The large is 299 dollars,
  • The premium package is 599 dollars per month.

For a yearly package, you can save up to 20%.

For Moz Local:

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Compared to Moz Pro, Moz Local is much more cheaper.
  • Lite 14 dollars,
  • Most popular ย preferred 20 dollars,
  • Elite 33 dollars per month.

A review of Moz posted on Gartner:

"We have bought the Moz pro tool for our company and it is helping us to get a clear idea about our marketing strategy."

"It is the best tool for Digital marketing companies which is helping with website audit technical reports, Keyword analysis as per country or local or competitor wise, Backlink analysis, and so on. It is a full platform for marketing activities."

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Who should use MOZ? Moz is a great tool for SEO newbies. Its easy-to-use interface allows users to learn step by step.

5) SE Ranking: SEO Software Platform

SE Ranking blog banner

SE Ranking is a cloud-based SEO software platform that offers a range of tools for website optimization and search engine tracking.

It provides a suite of features for on-page optimization, competitor analysis, keyword research, backlink analysis, and more.

With SE Ranking, users can track their website's ranking performance across multiple search engines, including Google, Bing, and Yahoo, and monitor progress over time.

What makes SE Ranking a good SEO tool?

SE Ranking is a good tool to use for competitor search. Every other feature is also good, but what makes it a star among others is the competition analyzer tool.

Let's look into each of them in detail;

1) Keyword Rank Tracker

  • The rankings module enables keyword performance tracking in search engines like Google, YouTube, Bing, Yahoo, and Yandex,
  • Offers monthly keyword search volumes, traffic forecasts, SERP competitors, etc.
  • SE Ranking utilizes a vast database to produce the Keyword Suggestions report.
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SE Ranking also shows keyword metrics and SERP rankings for suggested keywords. SE Ranking also offers a feature called low search volume for you to see what is ranking low in your local area or related to your keywords.

2) Competitor Analyses Tool

  • Can track rankings at the local level by selecting a specific city or postal code
  • Can also track paid rankings by toggling the Track Google Ads rankings option.
  • You can find keywords your competitor is targeting, you can see their website traffic.
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SE Ranking also shows a page report, which includes a list of competitors' website pages with metrics like traffic share, total traffic, traffic cost, and ranked keywords.

3) On-Page SEO Checker

4) Backlink Checker

How much is SE Ranking?

SE offers flexible payment plans.

  • The essential package starts from 39 dollars,
  • The pro package is 89 dollars,
  • and lastly, the Business package is 189 dollars.
  • You have to get in touch with SE Rankings' sales team to learn more about custom plans.

Review of SE Ranking from G2:

"Compared to e.g. Semrush of Ahrefs the interface is so much more actionable. Easy to analyze, great drilling down functionality."

The website audits are really actionable, competitor analysis keeps me up to speed. I've seen the product improve massively over the last 3 years and a steady development team.

The flexibility in the pricing plan is great, the agency only pays what they use."

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Who should use SE Ranking? SE Ranking is for anyone looking to use easy-to-use SEO tools and for people that want to do detailed competitor analyses.

Here is a comparison table for you;

ToolSE RankingSemrushAhrefsMozGoogle Search Console
PricingStarts at $31/monthStarts at $119.95/monthStarts at $99/monthStarts at $99/monthFree
Keyword trackingYesYesYesYesYes
Backlink trackingYesYesYesYesNo
Competitor analysisYesYesYesYesNo
On-page optimizationYesYesNoYesNo
Site auditYesYesYesYesYes
Rank trackingYesYesYesYesYes
SERP features trackingYesYesYesYesNo
IntegrationYesYesYesYesYes
User-friendly interfaceYesYesYesYesYes

How to identify the best SEO tool for yourself?

How to Identify the Best SEO Tool for Yourself? Blog Banner Post

There are a good number of SEO tools out there. So how can you find one? Well, we know the essential three; pricing, customer service, and easy-to-use interface.

These may not seem important but they do, greatly. You need to plan your budget ahead to avoid any confusion while doing monthly expenses, and you need to make sure the payment plan you decide to commit to has what you need.

Looking at customer service from reviews and researching brand interaction with customers is a must!

Some brands offer live chats if your working hours tend to change and if you are in a highly attention-demanding industry 7/24 customer service will be your savior!

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Also, provided customer service by the brand will increase your loyalty. If you trust what you see, you will be less likely to switch between other SEO tracking tools. Many tools are not easy to learn from scratch. Be careful out there!

Easy-to-use tools always promise efficiency. If you can't use what you purchased then your money is going down the drain.

If you are looking for SEO tracking tools that have specific features accommodated to your need, we recommend you use the free trials provided by the popular SEO tracking tools.

Final Words

In conclusion, it is in your best interest to invest in an SEO tracking tool if you; own a business, are an entrepreneur, or working with a team to improve your sales.

With the right tool, you can gain valuable insights into your website's ranking, traffic, and keyword performance, allowing you to make informed decisions that can improve your online visibility and increase sales.

In this blog post, we have provided you with a comprehensive list of the best SEO tracking tools available in 2023. From established giants like Google Search Console and Semrush to up-and-coming players like Ahrefs and SE Ranking, there's a tool for everyone.

Whether you're looking for an easy-to-use interface, in-depth reporting, or powerful analysis tools, the options we've covered are guaranteed to help you take your SEO game to the next level.

So, don't wait any longer, pick a tool that suits your needs, and start optimizing your website for search engines today! If you are interested in SEO, check up once in a while!

FAQ: SEO Tracking Tools

What are SEO tracking tools?

SEO tracking tools are software or platforms that allow you to monitor and analyze the performance of your website's search engine optimization (SEO) efforts. They help you track keyword rankings, organic traffic, backlinks, and other important SEO metrics.

Why do I need an SEO tracking tool?

An SEO tracking tool is essential to measure the success of your SEO strategy and identify areas for improvement. It helps you track your website's search engine rankings and monitor changes in search engine algorithms, allowing you to make informed decisions and stay ahead of the competition.

What features should I look for in an SEO tracking tool?

The features you should look for in an SEO tracking tool depend on your specific needs and goals. However, some essential features to consider include keyword tracking, backlink analysis, competitor analysis, reporting, and integrations with other tools and platforms.

How often should I use an SEO tracking tool?

It's recommended to use an SEO tracking tool regularly, at least once a week or every other week. This helps you keep track of changes in your website's search engine rankings and identify any issues that may be affecting your SEO performance.

Are there any free SEO tracking tools available?

Yes, there are some free SEO tracking tools available, but they may have limited features and capabilities compared to paid options. Some popular free options include Google Search Console, Google Analytics, and Ubersuggest.

What is the best SEO tracking tool for my business?

The best SEO tracking tool for your business depends on your specific needs, budget, and goals. Some popular options include SEMrush, Ahrefs, Moz, and SE Ranking. It's important to evaluate different tools and compare their features before choosing the one that's right for you.

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