SERP Analysis Tools
Search Engine Results Pages (SERP) are the web pages a search engine serves us when we search for something online. Every single SERP is unique, even if the query was performed on the same search engine, with the very same keywords. This is due to how search engine machines custom tailor their results to each user based on a range of factors – location, browsing history and social settings being chief amongst them. Thus, even though two SERPS may appear identical, they often have subtle differences.
Why are SERP analysis tools important to you? Because they allow you to see how your site performs differently depending on who views it and how they view it – on a desktop or mobile device, for example. They are also highly valuable because they allow you to see the strengths and weaknesses of your competition based on a dozen of different metrics.
Competent SERP analysis will grant you a significant informational edge and allow you to navigate the cutthroat online environment much more efficiently. Neglect this aspect of online marketing at your own peril.