Web Analytics Tools

The cover image about the content title which is "Web Analytics Tools" and a browser shaped graphic element

Having a deep understanding of your visitors and viewers, their location, their activities, and interests or even the actions they take, is a necessity if you are willing to keep giving them EXACTLY what they need.

In reverse, visitor analytics allow you to locate what makes them leave your website – and thus take the steps to increase your retention rates, turning them into loyal brand customers.

What is AMAZING about web analytics is how they allow you to segment your audience into separate groups, and create unique ways to approach them per each group’s characteristics.

A behaviorally tuned email campaign sent at the right time is much more likely to get its specific target group engaged and happy than a one size fits all campaign. Some groups you might want to approach with ten emails or more. Others, much less. Deep understanding is key in order to calibrate your efforts precisely.

Our list gives you easy-to-implement visitor analytics tools to add to your online marketing arsenal. ALL top companies and businesses do that. Yours should be no different. Use these tools and set yourself well on the way to master the understanding of your audience today.

DIY Self-Guided Analytics Audit Template

DIY Self-Guided Analytics Audit Template

One of the best DIY Self-Guided Analytics Audit Template by Annie Cushing

Intercom Customer Intelligence

Intercom Customer Intelligence

The Intercom Platform shows you who your customers are and what they do in your web app.


Segment.com homepage

Collect all of your customer data and send it anywhere.

Crazyegg CTA


How users click and scroll through your website

The homepage of Kissmetrics


Behavior analytics for driving growth

Matomo homepage


An open-source analytics platform that gives you more than just powerful analytics

Google Analytics Configuration Guide

Google Analytics Configuration Guide

Easily set up and configure Google Analytics Events and Campaign Variable tracking.

Referrer Spam Remover homepage

Referrer Spam Remover

Make your Google Analytics data more accurate and reliable by removing referrer spam.

Hotjar homepage


Easy way to truly understand your web and mobile site visitors.

Heapanalytics homepage


Heap automatically captures every user action in your web app and lets you analyze it all retroactively.

Mixpanel homepage


Deeply understand every user’s journey with instant insights for everyone on mobile and the web.

Google Analytics homepage

Google Analytics

Google Analytics Solutions helps you turn customer insights into real gains.

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