Marketing automation or marketing automation is the use of software to carry out marketing actions in an automated way. Thanks to this, a company can carry out processes that would naturally be difficult and achieve more efficiency and results and greater control and monitoring over them. Learn more about what

The A/B Test consists of developing and launching two versions of the same element and measuring which one works better. It is a test that helps us to optimize an email marketing strategy or improve the effectiveness of a landing page . If you have detected that your page is

The customer acquisition cost or CAC is the economic investment we have made to get a potential consumer to convert in a final conversion and purchase our product or service. It is a metric applicable to the different areas of online marketing: SEO, SEM, emailing... How is the Customer Acquisition

The CTR (Click Through Rate) is the number of clicks that a link obtains with respect to its number of impressions. It is always calculated as a percentage, and it is a metric that is normally used to measure the impact that a digital campaign has had. How to Calculate

This list includes the most important points you should know about SEO. Review essentials of search engine optimization, ranking factors & more. Getting into Search Engine Optimization with no prior knowledge can prove to be overwhelming or even intimidating to the uninitiated. This list, right here, includes all the vital information